“Smile” is an exploration of societal conformity and individual complicity represented through a blend of motion graphics and augmented reality. Delving beneath the surface of social media perfection to expose the uncomfortable truth — we are all complicit in perpetuating the status quo while the world around us crumbles. Every interaction with the AR filter serves as a mirror, reflecting our passive submission to societal expectations. Bombarded by social media we are compelled to conform, smile, and consume without question. This interactive experience blurs the line between observer and participant urging us to wake up.