The GIR furniture factory was established in Kraljevo more than two decades ago as a small family company full of enthusiasm and willingness to work. Today, GIR employs almost 600 people, their furniture adorns homes around the world, and the production wheels are working at full steam.

The factory was founded in 1993, and two years later the production of furniture began. It was its production for the domestic market. At that time, GIR mostly produced bathroom furniture and bathroom elements. The company operated in that way for several years, until they were contacted by the Belgian company Ethnicraft. That was in 2000, and since then things have started to change and evolve.