Propeling for sustainable business is a panel that, reconsidering an obviously difficult and pandemically slackened year, seeks new and improved practices and business strategies – Are we intimidated enough that the apocalypse is at the door to irreversibly turn the wheel of sustainable development? Has the coronavirus helped us notice that without sustainable management of people and resources, there is no sustainable business?

Will everything be the same after the pandemics, or will we as a society manage to revitalize new/old values? Now that we are aware that health is the greatest wealth, what are we going to do about it? Can COVID-19 be the flywheel for sustainable business, or will the protests of environmental activists contribute to that?

Do we think enough about the future of our children while we are vigilantly monitoring the realization of annual goals in business? Is the economy in Serbia ready for the new age and Generation Z, which arrives with the question – What kind of world are you leaving us? And who will explain to domestic businessmen that the history of evolution teaches us that only those who are able to adapt to changes, will survive?


Branimir Brkljc, Founder of Terra Panonica / Mokrin House (Slovenia)

Dejan Turk, CEO of A1

Ronald Seeliger, CEO of Hemofarm Group

Vladislav Lalić, CEO and Partner, GoodFaith Strategic Advisory


Andjelko Trpkovic, CEO of Publicis Groupe Adriatic


26th May


Branimir Brkljac
Founder of Terra Panonica / Mokrin House (Slovenia)

Dejan Turk
CEO of A1

Ronald Seeliger
CEO of Hemofarm grupe

Vladislav Lalic
CEO and Partner, GoodFaith Strategic Advisory

Andjelko Trpkovic
CEO of Publicis Groupe Adriatic