Prostoria, also known as a pioneer in the formation of young professional designers in the Balkans, Zagreb’s “Prostoria”, which bases its recognizable design stamp and reputation on the world market on bold concepts and research-oriented design. Although its catalog also offers furniture based on vindicated models, Prostoria is strategically and passionately committed to research-oriented design, believing that originality has its place in the market, but also presents a special challenge in times when it seems almost impossible to design truly innovative, fresh concepts. Therefore, the social responsibility and even the specific position of Prostoria should be viewed precisely as a contribution to the evolution of design, as a willingness to take risks to achieve new values for the benefit of users and culture. Prostoria is thus a project in which both designers and the company grow together based on mutual trust and common goals.